How a Melbourne Business Grew by 30% Using Local SEO

The competition among small and medium businesses is fierce in Melbourne. It could be a dental clinic in FitzRoy or cafe in South Yarra or trade services in Dandenong, all of them are facing the same challenge which is how to stand out from your competitors and get more business. The below case study shows how Melbourne businesses grew their business by 30% revenue in just six months by only focusing on Local SEO.

Background on Local SEO

It’s a family owned plumbing company based in the inner suburbs of Melbourne. The biggest challenge this business was facing that despite a very good word of mouth referrals, the business was struggling to get new leads online. Most of the competitors dominate the Google’s “Local Pack” (the top three map results) and because of which their website was visible beyond page two search results.

The Local SEO Strategy

To overcome this issue, a tailored local SEO campaign was implemented,

Google Business profile (GBP) Optimisation

• • All business details were updated to make sure its accurate and consistent

• • The service areas were added such as Fitzroy, South Yarra, to attract hyper local searches.

• • Update high quality befor and after project photos

• • Promote seasonal offers

Local keyword targetting to rank local SEO

• • Instead of using the generic keywords such as “Plumber Victoria” use the location specific long tail keywords such as “Emergency plumber Doncaster”.

• • Create and optimise the service pages for each suburb to capture local market.

Content marketing while focusing on local market

• • Publish the blogs focusing on the real questions from customers such as What to do when your pipes burst in winters

• • For the voice search optimisation content was structured to target the queries like “plumber near me open 24/7”

Reviews and Reputation management

• • The satisfied clients are encouraged to write google reviews for the business

• • Quick response to all the reviews, both positive and negative, to demonstrate credibility.

• • Also featuring the testimonials on the website.

Local Link-building

• • Creating backlinks with the trade directories, local community websites and suppliers.

Results

Below are the results that business achieved within six months:

• • 70% growth in the local search visibility (appearing in the Google’s Local Pack for priority keywords).

• • 75% Growth in the website traffic from local and nearby suburbs.

• • 62% growth in inbound calls tracked from google business profile

• • 30% growth in the revenue which came from local clients.

Conclusion

This case study proves that to achieve big results the businesses do not need to spend huge marketing budget. If we focus on local SEO fundamentals such as profile optimisation, keywords focused on local or nearby suburbs, good reviews and local community engagement, great results were achieved by this local plumber business. If you would like to grow your business contact Optirank Melbourne as they specialize in boosting local Melbourne business and increase their visibility.