Implement AI into your business. Generate more leads, more business.
Ads, SEO, AI UGC videos, AI content, AI agents, websites and social media. OptiRank brings Australian business owners more enquiries, more leads and more bookings.
Free report. Takes one minute to request.
- 14+ years in digital marketing
- Australian-built and hosted
- Real people stay in the loop
Lead generation services
Every latest lead-gen approach, under one roof.
Pick one engine or run them together. Each one is built to bring in enquiries, and every one reports back to you.
Start free
See where your next leads are hiding.
Four free tools for business owners. Request one in a minute and get a clear next step, with no pressure.
Free AI Audit Report
A personalised review of your visibility, ads and follow-up, with a lead-gen action plan.
Get my audit reportFree Website and SEO Scan
Speed, local SEO and AI Overviews readiness for your site, in plain English.
Scan my websiteFree Ad Account Review
A second opinion on your Google or Meta ads: wasted spend and missed leads.
Review my adsFree AI Lead Follow-up Checklist
A one-page checklist to stop leads going cold, from first enquiry to booked call.
Get the checklistIntelligent sales system
From first click to booked appointment, with no gaps in between.
Leads are only worth what you do with them. We automate each step and connect it to your CRM, so your people step in when a human makes the difference.
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01
Attract
SEO, ads, UGC and social bring in qualified demand.
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02
Respond
Every enquiry gets a reply in about a minute.
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03
Qualify
Natural conversation sorts serious buyers from browsers.
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04
Book
Qualified leads land straight in your calendar.
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05
Re-engage
Opted-in leads who went quiet get a timely nudge, with unsubscribe built in.
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06
Report
See cost per lead, speed to reply and bookings in one view.
Meet OptiSara
An AI team member that never misses an enquiry.
OptiSara replies to enquiries within about a minute on WhatsApp, Instagram, website chat, SMS, email and Microsoft Teams. She qualifies leads in natural conversation, books them into your calendar and hands over to your team with the full context.
Book an OptiSara demoConversation engine
Replies within about a minute on the channels you already use.
Lead qualification
Asks the right questions without sounding scripted.
Calendar booking
Books qualified leads straight into your team diary.
Opt-in lead revival
Follows up with leads who agreed to hear from you, never cold lists.
AI ads, AI content, AI UGC
Creative at the speed of testing.
Winning ads come from volume and learning. We produce, launch and refine creative faster than a traditional studio can brief it.
AI UGC Ads
Creator-style video ads with AI presenters who speak your script on screen. Test dozens of hooks, angles and faces without a shoot day. Presenters are clearly AI and never posed as real customers.
AI Ads and Google Ads
Performance Max, search and social campaigns with AI-driven bidding, creative rotation and lead-quality feedback from your CRM, so spend follows the leads that actually book.
AI Content and AI SEO
Articles, landing pages, social and email built to rank in Google and to be cited by AI Overviews, ChatGPT and Perplexity, with a human editor on every piece.
Responsible AI
AI that your customers and regulators can trust.
Australian rules on spam, privacy, advertising and health marketing are tightening. We design every agent and campaign around them from day one.
Consent first
Re-engagement by SMS or email only goes to people who opted in, with clear sender details and a working unsubscribe, in line with the Spam Act.
Privacy by design
We help you update your privacy policy and data handling, including for the new automated decision transparency rules starting 10 December 2026.
Honest creative
AI presenters are disclosed and never pose as real customers. We do not write fake reviews or testimonials.
Humans in the loop
Agents book and hand over. People give advice, with clear escalation rules and full conversation logs.
Regulated industries
No credit advice from brokers’ agents and no clinical advice or clinical testimonials for health practices.
These practices support your compliance. They are not legal advice. [Legal review of this section before publishing.]
Who we help first
Built for businesses that run on enquiries, follow-ups and bookings.
Mortgage brokers
Capture every enquiry, pre-qualify and book the first call before a competitor does.
Guardrail: The agent never gives credit advice or product recommendations.
Real estate agents
Respond to portal and social enquiries instantly and book inspections and appraisals.
Guardrail: Consent captured before any follow-up marketing.
Accountants and bookkeepers
Turn website and referral enquiries into booked discovery calls, then nurture the ones not ready yet.
Guardrail: Opt-in only reminders and clear handover to a person.
Clinics and allied health
Handle booking enquiries and reminders so reception can focus on patients.
Guardrail: No clinical advice and no clinical testimonials in ads.
- Also working with:
- Lawyers
- Property managers
- Trades
- Hospitality
- Education and tutoring
- Importers and exporters
Why OptiRank
Fourteen years of marketing. Now with an AI workforce.
- Strategy first. We start from your leads and booking goals and work back to the approach that serves them.
- Australian-built and hosted. Data stays onshore, with consent and privacy designed into how agents behave.
- In-house team. No offshoring and no black box. You see progress at every step.
- Flexible pricing. Pricing sized from startups to established businesses.
Optirank completely transformed our online presence.
MORTGAGE BROKING, MELBOURNE
Ace Finance Solutions
Website rebuild + SEO in 6 months: search impressions +818% (7.35K → 67.5K), organic clicks +164% (177 → 468), average position 41.5 → 19.5.
How we start
Live in weeks, not quarters.
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Step 1
Free AI growth audit
We review your visibility, ads and lead follow-up, and show where enquiries are leaking.
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Step 2
Build and connect
We configure agents, automations and creative, set up consent, and plug into your CRM and channels.
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Step 3
Launch and optimise
We go live, watch the data and keep improving what converts.
Questions we hear first
Is the audit report really free?
Yes. Request it with the form and we send you a personalised review with a lead-generation action plan.
Will AI replace my sales team?
No. It handles the repetitive first response, qualification and follow-up so your people spend time on conversations that matter.
Is it compliant with Australian law?
We build around the Spam Act, the Privacy Act and advertising rules, and we flag what your business needs to update. We are not a law firm, so we recommend your own legal review for regulated work.
How are AI UGC ads different from regular UGC?
AI presenters deliver your script on screen, so you can test many hooks quickly without creators or reshoots. They are disclosed as AI and never presented as real customers.
Do I need to change my CRM?
Not necessarily. We integrate with what you use today, or set one up if you have none.
How quickly can we start?
It begins with a free audit. After that, most clients move to build and launch in a matter of weeks, depending on scope.
Ready for more enquiries and leads?
Get your free AI audit report: a clear plan showing where AI, ads and SEO can bring you leads first.