The 80/20 Rule suggests that not all efforts yield equal results. For example, in a typical marketing scenario: 80% of sales may come from 20% of customers. 80% of website traffic might originate from 20% of content.
Increase your engagement, sales, and repeat business with Optirank’s email marketing. We handle engaging copywriting, campaign strategy, automation, and robust analytics to drive ROI.
Email marketing serves as a powerful tool for branding because it allows businesses to build consistent communication with their audience, create familiarity, and nurture trust over time. By sending thoughtfully designed newsletters, updates, and storytelling-driven content, companies can highlight their values, achievements, and personality in a way that strengthens brand identity. This approach increases brand recall, keeps the business top-of-mind, and creates a sense of loyalty among subscribers. Emails for branding focus less on immediate conversions and more on cultivating long-term customer relationships, creating advocates who resonate with the brand’s message.
On the other hand, email marketing for sales is more result-driven, focusing directly on generating revenue through promotions, special offers, product recommendations, and time-sensitive campaigns. Sales-focused emails typically include personalized product suggestions, exclusive discount codes, or urgency elements like countdown timers to drive action. With strategic targeting and segmentation, these campaigns ensure subscribers receive relevant content that caters to their specific interests or purchase history. Unlike branding emails, their main objective is to push conversions, leading to measurable growth in online sales, leads, or bookings.
While doing email marketing, it is important to focus on creativity, personalization, segmentation, and measurable results to engage and convert audiences effectively.
We strongly believe in results. Our result oriented approach has helped us in delivering for our clients. Data speaks louder than the claims.
We have maintained 100% customer satisfaction so far. We received top ratings for our work from all our clients.
Delivering results in SEO and other marketing channels since last 14 years and counting.
Born and delivered in Melbourne, the heart of Australia. Focused on delivering real results.
Strategy and campaign planning.
List cleaning and segmentation.
Beautiful, responsive template design
Automated drip campaigns and abandoned cart emails
Build your brand reputation and convert the potential customers into frequent buyers by effective email marketing campaigns. Talk to our experts today.
Great experience with Sara and the team! They took the time to understand our business and built an SEO strategy that truly works. Excellent communication and a pleasure to work with.
Las Widanage
Australian National Real Estate
Absolutely. We deliver branded templates or custom code based on your needs.
Yes. From monthly newsletters to one-off promos, we’ve got you covered.
The 80/20 Rule suggests that not all efforts yield equal results. For example, in a typical marketing scenario: 80% of sales may come from 20% of customers. 80% of website traffic might originate from 20% of content.
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