• 470 St Kilda Rd, Melbourne VIC 3004, Australia
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CASE STUDY · MORTGAGE BROKING

Turning Ace Finance Solutions' website into a lead-generating asset

A full website rebuild paired with a structured SEO strategy helped this Melbourne mortgage broker climb search rankings and multiply their organic visibility in 6 months.

Client

Location

Services

Timeframe

Client

Location

Services

Timeframe

THE CHALLENGE

A trusted broker, invisible online

Ace Finance Solutions had built a strong reputation helping Melbourne home buyers and investors secure the right loans — but their website didn’t reflect that trust. An outdated design with no interactive tools, combined with almost no search visibility, meant potential clients searching for a mortgage broker simply couldn’t find them.
OUR APPROACH

Rebuild the foundation, then earn the rankings

We treated this as a two-phase engagement: first give the site a foundation worth ranking, then build the SEO strategy on top of it.
Phase- 01

Website Redesign

  • Rebuilt the entire site with a modern, conversion-focused UI/UX
  • Rebuilt the entire site with a modern, conversion-focused UI/UX Added an interactive loan repayment calculator — instant EMI, interest, and total repayment estimates
  • Restructured navigation for a clearer path from landing page to enquiry
Phase- 02

SEO

  • Keyword research to uncover what home buyers, investors, and business owners actually search for
  • Keyword mapping across Home, Investment, Business, Construction, and Asset Finance pages
  • Blog publishing — ongoing content on first home buyer guides, loan types, and finance tip
  • Technical SEO — page speed fixes, mobile-friendliness, and crawlability improvements
THE REBUILD

A website that looks and works like it means business

The new design gives Ace Finance Solutions a clean, trustworthy first impression — and the built-in loan calculator turns a passive visitor into an engaged lead before they’ve even picked up the phone.

THE RESULTS

6 months of consistent, compounding growth

+818%

Search Impressions
7.35K → 67.5K

+164%

Organic Clicks
177 → 468

↑ 22 spots

Average Position
41.5 → 19.5

THE OUTCOME

More visibility, more qualified visitors

By pairing a redesigned, tool-equipped website with a disciplined SEO strategy, Ace Finance Solutions moved from page-four obscurity toward the first page for the terms that matter most — putting them in front of far more Melbourne borrowers at the exact moment they’re searching.

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