Meet the team behind OptiRank — a Melbourne-based digital growth agency building integrated SEO, software, and AI solutions for businesses that care about results.
OptiRank was built on the belief that digital marketing should be measured in revenue, not rankings. We combine search expertise with custom-built software to help Australian businesses turn online visibility into qualified leads and real commercial outcomes.
Our team operates across Melbourne and globally, delivering transparent, performance-focused work to every client we partner with.
Sara Esposito is the Founder and Managing Director of OptiRank. With significant experience across industries in ECommerce, professional services, and B2B, she built OptiRank on a principle that SEO and digital marketing should be measured by revenue, not rankings.
Sara leads a global team of SEO specialists and software developers, delivering integrated campaigns that take clients from search visibility through to qualified leads and closed business by providing 360 degree solutions. She works directly on strategy with every client and personally oversees all OptiRank accounts.
Anupam Jeevan is the head of software and products at OptiRank. Anupam Jeevan has been designing and launching enterprise-scale platforms from scratch with more than twenty years of experience in engineering various domains such as Payments, Banking, Healthcare, Insurance, and Education Technology. At OptiRank, Anupam Jeevan is responsible for driving the technical philosophy for the software division of the company by creating platforms that offer the agency’s clients the competitive advantage in a world dominated by marketing.
His main objective is always to design robust, reliable, and scalable platforms.
Abhishek Anand is the Head of SEO, Digital Growth, and Operations at the company. He specializes in developing and executing result-driven SEO strategies for businesses across diverse industries. With strong expertise in search engine optimization, content marketing, technical SEO, and online brand visibility, he plays a key role in driving organic traffic growth, improving search rankings, and building data-driven digital marketing campaigns that deliver measurable business results. In addition to leading digital growth initiatives, he also manages operational processes to ensure seamless execution, efficiency, and overall business performance. With a deep understanding of evolving search engine algorithms and user behavior, Abhishek helps brands strengthen their online presence and maximize digital engagement.
Aastha Mahawar is the head of website management and advertising at the company. Aastha Mahawar has been managing website development, digital advertising campaigns, and online brand promotion strategies across multiple industries with strong expertise in website optimization, paid advertising, social media campaigns, and audience engagement. She is highly skilled in creating performance-driven advertising strategies that enhance brand visibility and generate quality leads. With a strong focus on user experience and campaign analytics, she ensures websites and marketing campaigns deliver maximum reach and conversions.
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